Introducing our new Land and Seaside Prints!

After almost a year in the making, we’re so excited to finally share our two new designs with you!

Inspired by the beautiful world around us and aptly named “a sense of place” by our designer Jo, our two new prints draw inspiration from the picturesque Cotswold countryside and from the beautiful British seaside.

We caught up with our fab designer and illustrator, Jo, to find out more about her amazing work.

 Hey Jo, we know lots about you but could you give us a quick bit of background on who you are?

I’m a surface pattern designer and illustrator living in Hampshire with my 3 daughters, a wonderful husband and an enormous fluffy cat called Wilson.

I have always loved to paint and draw, and have spent my life being creative in one form or another.

I love to read, cook and am partial to the odd gin every now and again!

You have been interested in design for a long time but what was the spark that made you want to get into surface design?

I have a degree in illustration but actually spent 16 years being a librarian. It was only after the birth of my third daughter that I realised I needed to make a change in my life.

The spark that pushed me into surface pattern design came while watching a programme all about the designs being created at ‘Liberty’ in London. I lightbulb went on and I knew that was what I was meant to be doing.

So, I quit my job, found a course online and spent a year teaching myself how to make patterns and developing my style.

What do you enjoy most about the design process and what other things do you design? 

I love developing an idea, from initial concept through to finished piece. It’s so satisfying to see it all come together!

Aside from my licensing portfolio I also have my own branded collection of homewares and gifts which I sell online and through my lovely stockists.           

 Your top tip for anyone wanting to get into fabric design?

Develop your own style, something that is unique to you, and please don’t compare yourself to anyone else! Your voice is your own and will help you stand out from the crowd!


You can find out more about Jo’s fab work by visiting her website and following her on Instagram.